AARON
PIMENTIL
Director of User Experience
19+ years designing enterprise and consumer digital products that reduce engineering ambiguity, accelerate delivery, and create measurable user value — across sports-tech, healthcare, oil & gas, and SaaS.
What I bring
to the table.
UX Strategy & Vision
Connecting product direction to user needs through roadmap alignment, workshop facilitation, and decision frameworks that de-risk releases.
Design Systems
Building scalable component libraries, design tokens, responsive constraints, and UI guidelines that accelerate delivery and improve consistency at scale.
Cross-Platform Design
Native iOS, Android, and web experiences — with deep fluency in platform conventions, mobile-first patterns, and unified design languages.
Implementation-Ready Specs
Producing testable acceptance criteria, annotated handoffs, and interaction documentation that eliminate ambiguity and reduce developer questions.
User Research & Testing
Discovery, heuristic evaluation, usability testing, journey mapping, and translating findings into prioritized, actionable design direction.
Data-Informed Design
Designing enterprise analytics dashboards and real-time visualization systems for complex, high-stakes operational environments.
Subscription & PLG Architecture
Architecting multi-tier subscription flows (Free, Fan+, Athlete+, Pro) with upgrade boundaries, feature gating, and cross-platform behavioral consistency.
Mentorship & Team Development
Elevating team craft through structured critique, design methodology coaching, and building the next generation of UX practitioners — including as Rice University boot camp lead instructor.
AI-Augmented Workflow
Integrating Claude, ChatGPT, Perplexity, Cursor, Notion AI, MidJourney, Sora, Hugging Face, Otter, and Manus across research synthesis, rapid prototyping, asset production, prompt engineering, and delivery documentation — compressing timelines without sacrificing craft.
Case
Studies.
AthletesGoLive — Multi-Tier Subscription & Live Platform Redesign
Led end-to-end UX for AthletesGoLive 2.0 — a complete platform overhaul across live streaming, athlete profiles, team management, and a four-tier subscription architecture (Free, Fan+, Athlete+, Pro) on iOS, Android, and web.
NOV NOVOS — Reflexive Drilling Process Automation Platform
Designed UX for NOVOS — NOV’s process-automation platform linking driller to machine. Installable on any rig in 12 hours, NOVOS provides a unified layer for control, monitoring, scheduling, and optimization of drilling operations.
NOV Max Platform — Enterprise Analytics & Real-Time Visualization
⏳ Case Study Coming SoonSpearheaded UX for NOV’s Max Platform — an enterprise analytics and real-time visualization system delivering live drilling dashboards for global field operations. Built design system practices including component standards, critique routines, and UI guidelines.
Halliburton iCruise CX — Sperry Drilling’s First Mobile App
Designed Sperry Drilling’s first mobile app for the iCruise CX rotary steerable system — a field-facing iOS/Android tool enabling engineers to execute precise hydraulic downlink sequences for autonomous directional drilling across 12+ design iterations.
Halliburton Sperry Drilling — UI Style Guide & Brand Consistency Initiative
Self-initiated audit of 4 Sperry Drilling enterprise apps (AutoGS, iTom, LOGIX, RoxC Blast), eliminating 51 color inconsistencies and delivering a unified UI Style Guide adopted org-wide.
Kelsey-Seybold Clinic — The Pulse Intranet Redesign
Led end-to-end UX for The Pulse — Kelsey-Seybold’s internal intranet for 3,000+ nurses, administrators, technicians, and 480 physicians across 25 locations. Defined IA, navigation, wireframes, and prototypes through MoSCoW-facilitated workshops.
Craft meets
strategy.
Leadership
“I don’t trade craft for scale — I use systems thinking to do both.”
I’m a Director of UX based in Houston, Texas, with deep roots in enterprise software, consumer sports-tech, and healthcare. My differentiator: I remain hands-on while scaling design influence through systems, mentorship, and operational clarity.
From architecting multi-tier subscription experiences for AthletesGoLive’s mobile platform to delivering NOV’s real-time analytics visualizations and Halliburton’s first mobile directional drilling app — I produce implementation-ready work that reduces engineering ambiguity and accelerates time-to-market.
I also run Wall Werks, a commercial framing and drywall construction company — an operational perspective that uniquely informs my work in enterprise and AEC-adjacent products.
The full
story.
- End-to-end UX strategy for AGL 2.0 across iOS, Android, and web
- Architected 4-tier subscription system (Free, Fan+, Athlete+, Pro)
- Established scalable design system, component libraries, and responsive standards
- Defined UX requirements for ownership, permissions, and data retention behaviors
- Led UX for NOV Max Platform — enterprise analytics and real-time drilling data visualization
- Built and advanced internal design system practices: component standards and UI guidelines
- Mentored designers on stakeholder presentations, usability studies, and design methods
- Directed UX for iTom real-time monitoring application and delivered Sperry Drilling’s first mobile app
- Designed BHA/sensor visualization, dashboard UI, and complex directional drilling workflows
- Facilitated discovery sessions with SMEs to convert field pain points into actionable UX
- Led E2E UX for The Pulse — Kelsey-Seybold’s internal clinical intranet — from discovery through validation, serving 3,000+ nurses, physicians, and staff
- Created information architecture, navigation models, wireframes, and detailed UI specifications
- Facilitated cross-functional workshops aligning product, clinical, and engineering stakeholders
- Led 6-month UX/UI boot camp delivering 250+ hours of instruction to 15-student cohort
- Taught user research, information architecture, design principles, Figma, and front-end fundamentals
- Progressed from Graphic Designer to Web Designer at global geoscience firm over 6 years
- Designed and maintained internal/external web properties, marketing collateral, and brand materials
- Implemented finished designs in HTML, CSS, and JavaScript; optimized SEO and web analytics
- Managed brand identity, visual communications, and marketing collateral for a global aviation services company
- Contract graphic design supporting one of the world’s largest oilfield services companies
Designing at
AI speed.
“AI doesn’t replace my craft — it compresses timelines so I can do more of it.”
I’ve integrated a full AI-augmented workflow across every phase of UX — from AI-assisted research synthesis and competitive analysis to rapid prototype generation, asset production, and delivery documentation.
This means I can move from insight to implementation-ready spec faster than traditional timelines — without sacrificing the depth of thinking that good UX requires. I use AI as a force multiplier, not a crutch.
Prompt engineering, iterative refinement, and intelligent tooling are now core competencies I bring to every team I join.
Foundation
built right.
READY
TO BUILD
TOGETHER?
I’m actively exploring Director of UX and Senior/Lead UX Designer opportunities. If you’re building products that demand both strategic clarity and craft — let’s talk.
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